Publicity for Outward Bound

A national media campaign to promote Outward Bound

“Our great thanks to Medavia for going the extra mile”

Medavia’s editorial director, Mike Ridley, generated the equivalent of more than £750,000 in advertising spend in a national media campaign to support a fund-raising expedition for The Outward Bound Trust.

Outward Bound, an educational charity that uses outdoor experiences and challenges to help and develop young people, was delighted with the results. Deputy Director Steve Howe said, “Our great thanks to Medavia for your skill and knowledge, and for being prepared to go the extra mile for us.”

Medavia is working with charities and organisations across the UK to help them manage the media and tell the stories that support their campaigns.